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What Futbol And The World Cup Can Teach Us About Brand Performance
Written by Shawn Parr This year’s World Cup was without a doubt the best tournament I can remember in years. It was full of exciting games, dramatic outcomes, standout performances and unexpected...
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SPREAD INFECTIOUS JOY: HOW SIMPLE ACTS OF KINDNESS CAN BUILD BRAND LOYALTY
Written by Shawn Parr American businesses have more loyalty cards and programs than the rest of humanity combined—and for the most part these programs are meaningless. Brands spend millions of dollars...
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